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Xbox recruits Chelsea stars for Summer of Sport campaign

The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

brightcove.createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

ideas come from? I run marathons to raise money for this blind charity. If you don't do such things ...

Gallo teams up with Universal Pictures for film club drive

By Gemma Charles, 08 May 12, 08:30

raise money for local charities via sponsored walks. ...

Wallace and Gromit star in Jubilee tea party film

By Sarah Shearman, 04 May 12, 01:40

The charity will screen the exclusive one-minute film at Jubilee-themed tea parties at 70 National Trust properties. The film, dubbed 'A Jubilee Bunt-a-thon', features the pair preparing bunting for the celebrations. The campaign has been created to attract greater footfall at its properties over the long Jubilee ...

M&S' Steven Sharp: Why celebrity is vital to our marketing

By Matt Chapman, 03 May 12, 10:00

, intended to get people to donate their unwanted clothing so it can be resold or reused by the charity ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

A proposal to limit tax relief on donations has met with much bleating, but charities that play ... One of the cleverest fundraising ideas devised by the charity sector was the Christmas goat ... truths about charities and charitable giving. First, successful charities are at heart businesses ... , charitable giving is a consumption choice. The person sitting with the charity Christmas catalogue in front ...