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Kony 2012: The Marketing Lessons

By Nicola Clark, 21 March 12, 09:00

Can a viral video change the world? The charity Invisible Children clearly believes so. At the time of writing, its half-hour video on Joseph Kony has notched up more than 76m views on YouTube and propelled the atrocities perpetuated by the Ugandan warlord onto the international news agenda ...

Absolute to run 'Rock'n'Roll Football' live event

By Ed Owen, 02 March 12, 11:15

Dubbed a 'Lads' Night In', the event features Ian Wright leading Russ Williams, Jim Proudfoot and others from Absolute's roster through a charity silent auction on behalf of charity The Prince's Trust, before a Q A with the pundits and a screening of that night's Premier League game. Those wanting ...

Customer Publishing Agency of the Year: Publicis Blueprint

By Nicola Clark, 13 December 11, 09:00

, which has invested time and effort in regular staff charity fundraising initiatives. Particular mention ...

Publicis Blueprint scoops top gong at APA Awards

By Nicola Clark, 24 November 11, 11:33

and leisure : Do Not Disturb - Best Western UK - Cedar Communications Best membership (not for profit/charities ... Communications Best digital solution (charity/not for profit/public sector): MyFarm - The National Trust ...

Customer publishing: The evolution of engagement

By Nicola Clark, 04 November 11, 11:00

the example of the parenting charity NCT's free app, which shows users where the nearest nappy ...

Major ISPs to make parents choose on internet controls

By Matthew Chapman, 11 October 11, 10:41

's charities on this important initiative and will continue to do so". The Department for Education ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

By Alex Brownsell, 21 July 11, 12:01

HMV, as well as charities including Oasis and the Media Trust. One gets the feeling that, much as he ...

M&S commits £3m to sustain Britain's fish stocks

By Ben Bold, 08 June 11, 12:50

and on its ready meals, Food To Go and frozen products. The retailer has promised to give 1m to charity ... future for our beaches, seas and fish. "Forever Fish involves schools, charities, fishermen ...

Curbs on marketing and media proposed by childhood review

By Gemma Charles, 06 June 11, 12:01

Proposals include banning under 16s from peer-to-peer marketing activity, covering up front-page sexualised press images and restricting the placement of risqu outdoor ads. The review published today, which was authored by Reg Bailey, chief executive of Christian charity Mothers Union, is the result ...