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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

ideas come from? I run marathons to raise money for this blind charity. If you don't do such things ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

://thisisabuse.direct.gov.uk/ . The campaign has been created in partnership with charities Rape Crisis, NSPCC, Survivors Trust, Women s Aid ...

Unilever adopts new global digital strategy for Sure

By Loulla-Mae Eleftheriou-Smith and Sarah Shearman, 21 February 12, 08:30

Freddie Flintoff and his charity, the AF Foundation. Meanwhile, Unilever has reshuffled senior staff ...

Direct Marketing Agency of the Year: LIDA

By Sara Kimberley, 13 December 11, 09:00

the CBS Big Bus Challenge 2011 for charity Compassion in World Farming. Its design contrasted the cramped ...

Branding Agency of the Year: The Partners

By Rachel Barnes, 08 December 10, 12:00

wearable tag in the mode of charity ribbons and wristbands. The Partners' core management team has now ...

Field Marketing Leagues 2010

By David Tiltman, 11 August 10, 12:00

of former client EDF, as well as a national cash-and-carry chain and a leading wildlife charity, neither ...

Digital Agency League Table 2009

By Becky Charles, 22 October 09, 04:01

Hegarty, for example, developed an online campaign for children's charity Barnardo's, which won a Gold ... to split between an eco-friendly holiday and a charity. 'Good to grow' attracted 123,060 unique visitors ... at environ-mental charity WWF, focuses on creative thinking. 'We want an agency that can look at a campaign ...

Market Research League Table 2009

By Mary Cowlett, 11 September 09, 04:00

Month The Prostate Cancer Charity asked i to i research to measure the effectiveness of its first ... invaluable in shaping messages and execution,' says the charity's director of operations and marketing ...

Marketing Direct: List Report 2009

By Noelle McElhatton, 24 February 09, 12:00

charity was finding results hard to come by, but through improved analysis, using transactional data ... Non-responders: Equifax SECTOR KEY: A: Academic; Ag: Agencies; Au: Automotive; Ch: Charities; Comp ... : Agencies; Au: Automotive; Ch: Charities; Comp: Competitions; C E: Conference Exhibitions; Dir ...

St Dunstan's mounts direct mail campaign to help ex-Service people

By Joe Thomas, 28 November 08, 04:25

LONDON - St Dunstan's is launching a direct marketing campaign to highlight the charity, which ... The campaign created by TDA begins from next week and focuses on the story of a beneficiary of the charity, Tom Hart, who was blinded in action during 1940. Hart received his first Braille book from St ... gift to help the charity continue to provide emotional support, practical advice and equipment ...