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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ...

What marketers can learn from Barbie

By Nicola Clark, 01 February 12, 12:00

fantastic opportunity to connect with its consumers and raise money for charity. However, what is abundantly ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

The charity will launch a trial campaign next week, pledging to support the woman behind the cancer . The ads show a confident woman with a mastectomy scar, no hair or clothes, covered in pills. Breast Cancer Care hopes to achieve greater cut-through with the more hard-hitting approach, having ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

's charity partner, Heart Research UK. Favourite brand: Virgin Atlantic. 'It has kept the brand current ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP) to launch The Unilever Foundation and ramp up its CSR credentials.

Mattel responds to calls for bald Barbie

By Nicola Clark, 23 January 12, 01:15

to charity." According to Grant, the campaign reflects the growing impact of social media and the speed ...

'Passion points' key to CSR push, says Britvic marketing director

By Loulla-Mae Eleftheriou-Smith, 19 January 12, 12:35

The multi-million pound CSR promotion, launched in partnership with environmental regeneration charity, Groundwork, aims to help people better use the outdoor spaces available to them for sport, activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ...

Primark sales surge as Peacocks enters administration

By Matthew Chapman, 19 January 12, 09:04

with market expectations." The climate of austerity also saw Oxfam s charity shops post impressive results ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

By Nicola Clark, 19 January 12, 07:00

TO THE YOUTH MARKET Coca-Cola has entered a three-year partnership with national charity StreetGames to help ...

Age of austerity hits The Health Lottery revenues

By Nick Batten, 18 January 12, 01:12

off target after its first three months, but the charity remains confident of recovering within its ... . The Health Lottery donates 20.1p from every 1 to charity, in comparison to the National Lottery which ... the voice that these charities have and we have vehicles to deliver this, one of those being an incredibly ... representatives from charities that have received Health Lottery funding. Anne Roberts, chief executive ...