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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

ideas come from? I run marathons to raise money for this blind charity. If you don't do such things ...

Tobacco branding ban debate: reaction from all sides

By Matthew Chapman, 13 April 12, 02:00

and charities provide their reaction to today's story . John Noble, director, British Brands Group (a ...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

apple 'but lots of them'. 'Charity chuggers, midnight cold calls, online tracking, door-drops. It ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...

Unilever adopts new global digital strategy for Sure

By Loulla-Mae Eleftheriou-Smith and Sarah Shearman, 21 February 12, 08:30

Freddie Flintoff and his charity, the AF Foundation. Meanwhile, Unilever has reshuffled senior staff ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP) to launch The Unilever Foundation and ramp up its CSR credentials.

'Passion points' key to CSR push, says Britvic marketing director

By Loulla-Mae Eleftheriou-Smith, 19 January 12, 12:35

The multi-million pound CSR promotion, launched in partnership with environmental regeneration charity, Groundwork, aims to help people better use the outdoor spaces available to them for sport, activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ...

Unilever draws up 'Five Levers for Change' strategy

By Loulla-Mae Eleftheriou-Smith, 23 November 11, 10:01

charity this week, Polman said Unilever's Sustainable Living Plan was being incorporated into the "core ...

Unilever chief Paul Polman plans 'beyond CSR'

By Loulla-Mae Eleftheriou-Smith, 22 November 11, 08:30

Polman said in an interview for the Forum for the Future charity that the plan is not a CSR-type appendix , but is at the heart of Unilever s plan to double its turnover. He said: We have integrated [the plan] into our R D programmes and into our brands. All of our brands have a product and economic ...