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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

ideas come from? I run marathons to raise money for this blind charity. If you don't do such things ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

has been meeting marketers from the media, technology, retail and charity sectors to help shape its ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...

Mattel responds to calls for bald Barbie

By Nicola Clark, 23 January 12, 01:15

to charity." According to Grant, the campaign reflects the growing impact of social media and the speed ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

By Nicola Clark, 19 January 12, 07:00

TO THE YOUTH MARKET Coca-Cola has entered a three-year partnership with national charity StreetGames to help ...

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

By Rachel Barnes, 20 December 11, 12:01

charity, Tommy s. Andrew Knight, senior vice-president, Weight Watchers UK said: "This ad marks ...

Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity

By Nicola Clark, 17 November 11, 12:00

', an initiative that allows consumers to donate to charities via SMS. When Crook wants to wind down from her ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

for Heroes The charity, set up in 2007 to help wounded British servicemen and women, has ...

Are you being paid enough?

By Nicola Clark and Rachel Barnes, 29 September 11, 12:00

, tends to pay above average. At the other end of the scale, charities and the emerging sectors ...

Charities: when money's too tight to mention

By John Reynolds, 16 September 11, 01:00

Brands securing tie-ups with charities are tending to reduce their focus on a financial angle ... between brands and charities is changing. The days of a brand donating a slew of money to a charity ... . Today, the relationship between a brand and charity is likely to be multi-faceted, strategic and often ... at Teenage Cancer Trust says, "Companies have got a lot more strict about (charity) funding because of cuts ...