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Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

By Rachel Barnes, 20 December 11, 12:01

charity, Tommy s. Andrew Knight, senior vice-president, Weight Watchers UK said: "This ad marks ...

Helen Edwards on Branding: Sixty is the new old

By Helen Edwards, 09 November 11, 12:00

You can tell ageing is considered a misfortune by the euphemisms people reach for to denote it. 'Advancing years', 'senior citizen', 'silvers'. Even the charity Age UK chooses a coy epithet, 'later life', as the pivot of its brand communications. Why can't we all just talk about 'old people', the way we would ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

for Heroes The charity, set up in 2007 to help wounded British servicemen and women, has ...

Customer publishing: The evolution of engagement

By Nicola Clark, 04 November 11, 11:00

the example of the parenting charity NCT's free app, which shows users where the nearest nappy ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

By Staff, 10 August 11, 12:00

to buy some hope. However, we want real people where it counts, in things like charity ads. Having ...

Marks & Spencer and Unicef to raise money recycling hangers

By Loulla-Mae Eleftheriou-Smith, 21 July 11, 08:40

featuring the charity's UK ambassador Cat Deeley, to raise a minimum of £1.9m for a new project

Swiss Army Knife brand plots Royal Wedding campaign

By Alex Brownsell, 21 April 11, 03:40

charity working with local communities on tree-planting projects in urban areas. The brand will plant 100 trees in London and donate 10,000 to the charity. On Thursday 28 April and Saturday 30 April ...

Bodyform brings back signature song

By Loulla-Mae Eleftheriou-Smith, 22 February 11, 12:41

with The Eve Appeal, a charity set up to save women's lives by funding ground-breaking research ...

Christmas Day online sales tipped to be a record at £153m

By Sarah Shearman, 22 December 10, 12:05

, will be made on Visa cards on Christmas Day. Charities could see a boost in donations on Christmas Day too ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

some of the profits to charity. It eventually opted not to ship the collection at all and donated ... apologized and promised to donate all profits from sales of the bikini to a children s charity. The 'Best ...