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The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

has been meeting marketers from the media, technology, retail and charity sectors to help shape its ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

for Heroes The charity, set up in 2007 to help wounded British servicemen and women, has ...

Marketing Society Awards for Excellence 2011: Cause-related marketing

07 June 11, 10:00

was to raise 150,000 for the charity, while encouraging consumers to shop in Oxfam stores and via its website ... -shirts. The initiative smashed its targets, raising 285,000 for the charity - enough money to buy 11,400 goats as well ... of the same name. The Black Grouse brand teamed up with the RSPB to raise money for the avian charity ...

Brands invited to register for short co.uk domains

By Daniel Farey-Jones, 03 November 10, 03:10

will be auctioned to the highest bidder, with proceeds going to the Nominet Trust, an independently run charity ...

Helen Edwards on Branding: A new consumer champion

By Helen Edwards, 26 October 10, 12:01

of 438 local charities, it is more suited to dealing with individual complaints than launching ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

their followers and advocates with something tangible. A recent example of this is sea-rescue charity RNLI, which ... the charity into one of the most talked about on the internet, and resulted in RNLI and its agency, Proximity ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Starbucks sets Guinness World Record for global singalong

By Amy Golding, 11 December 09, 11:00

'All You Need Is Love' to celebrate its partnership with charity scheme (Product) Red ... a contribution to the charity. (Product) Red works with communities in Africa to help to improve ...

Digital Agency League Table 2009

By Becky Charles, 22 October 09, 04:01

Hegarty, for example, developed an online campaign for children's charity Barnardo's, which won a Gold ... to split between an eco-friendly holiday and a charity. 'Good to grow' attracted 123,060 unique visitors ... at environ-mental charity WWF, focuses on creative thinking. 'We want an agency that can look at a campaign ...

Market Research League Table 2009

By Mary Cowlett, 11 September 09, 04:00

Month The Prostate Cancer Charity asked i to i research to measure the effectiveness of its first ... invaluable in shaping messages and execution,' says the charity's director of operations and marketing ...