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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

ideas come from? I run marathons to raise money for this blind charity. If you don't do such things ...

Gallo teams up with Universal Pictures for film club drive

By Gemma Charles, 08 May 12, 08:30

raise money for local charities via sponsored walks. ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

has been meeting marketers from the media, technology, retail and charity sectors to help shape its ...

Bob Marley's son to launch coffee in the UK

By John Reynolds, 10 April 12, 11:09

for Cause, a charity which aims to build football camps and fields for children of the coffee ...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

apple 'but lots of them'. 'Charity chuggers, midnight cold calls, online tracking, door-drops. It ...

Industry bodies respond to Government plans to tackle binge-drinking

By Gemma Charles, 23 March 12, 10:52

executive of alcohol education charity Drinkaware, welcomed the measures, but added: "We are concerned ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

By Helen Edwards, PPA, Business columnist of the year, 21 March 12, 09:00

. Here are some of the ways in which brands link up with one another. - Charity specials: (RED), the brand name for the Global Fund charity (raising money to eliminate AIDS), is notable for selling its ...

Ben & Jerry's renames ice-cream in support of gay marriage

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 11:30

The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...