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Xbox recruits Chelsea stars for Summer of Sport campaign
The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...
VIDEO: Samsung marketer outlines Hope Relay goals
brightcove.createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run ...
Charities should share tax burden
A proposal to limit tax relief on donations has met with much bleating, but charities that play ... One of the cleverest fundraising ideas devised by the charity sector was the Christmas goat ... truths about charities and charitable giving. First, successful charities are at heart businesses ... , charitable giving is a consumption choice. The person sitting with the charity Christmas catalogue in front ...
Brand barometer: Children's charities, which one is most prominent online?
Save the Children is the most prominent, with NSPCC, Barnardo's and UNICEF UK closely behind.
British Heart Foundation targets Fabrice Muamba rematch with ads
The charity is looking to use the high-profile case of the footballer, who remains in intensive care in the London Chest Hospital after suffering a cardiac arrest during the same fixture at Spurs on 17 March, to raise awareness of heart conditions and the work it carries out in the field. The ads ...
Industry bodies respond to Government plans to tackle binge-drinking
executive of alcohol education charity Drinkaware, welcomed the measures, but added: "We are concerned ...
NSPCC names Mike Parker as marketing chief
Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker as interim ... Parker, who takes up his role this week, replaces Paul Amadi, who left to become director of funding at Diabetes UK. While Amadi was at the NSPCC, the charity led a series of marketing drives ... -focused campaign, encouraging people concerned about the safety or welfare of children to contact the charity ...
Gov campaign educates teens about rape
://thisisabuse.direct.gov.uk/ . The campaign has been created in partnership with charities Rape Crisis, NSPCC, Survivors Trust, Women s Aid ...
Royal British Legion to revamp communications programme
The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi ... The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser-known work and raise awareness that it spends over 50m a year on a whole range of services and investments ...
Government seeks brand 'friends' for youth marketing plans
This week, officials from the Department of Health (DH) are to meet marketers from the media, technology, retail and charity sectors to discuss its plans. Sheila Mitchell, DH marketing director, said ... t plough in and start talking to kids without doing a lot of work with charities, educationalists ...
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