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Xbox recruits Chelsea stars for Summer of Sport campaign
The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...
Samsung launches social media hub for Olympics activity
participating in the relay in the run-up to the Olympics, to charities which help underprivileged children ...
VIDEO: Samsung marketer outlines Hope Relay goals
brightcove.createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run ...
Wallace and Gromit star in Jubilee tea party film
The charity will screen the exclusive one-minute film at Jubilee-themed tea parties at 70 National Trust properties. The film, dubbed 'A Jubilee Bunt-a-thon', features the pair preparing bunting for the celebrations. The campaign has been created to attract greater footfall at its properties over the long Jubilee ...
The myth of the ageless society
charity Ramblers, has seen little sign of inter-generational conflict. 'But it is important ...
Marketing the Queen: brands face a Diamond Jubilee balancing act
temporary branding of a commercial sort. However, charities closely associated with Her Majesty's reign ...
British Heart Foundation targets Fabrice Muamba rematch with ads
The charity is looking to use the high-profile case of the footballer, who remains in intensive care in the London Chest Hospital after suffering a cardiac arrest during the same fixture at Spurs on 17 March, to raise awareness of heart conditions and the work it carries out in the field. The ads ...
Kony 2012: The Marketing Lessons
Can a viral video change the world? The charity Invisible Children clearly believes so. At the time of writing, its half-hour video on Joseph Kony has notched up more than 76m views on YouTube and propelled the atrocities perpetuated by the Ugandan warlord onto the international news agenda ...
NSPCC names Mike Parker as marketing chief
Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker as interim ... Parker, who takes up his role this week, replaces Paul Amadi, who left to become director of funding at Diabetes UK. While Amadi was at the NSPCC, the charity led a series of marketing drives ... -focused campaign, encouraging people concerned about the safety or welfare of children to contact the charity ...
London 2012 organisers concerned about 'Wimbledon effect'
to improve the capital. The scheme offers charities up to 10,000, with a view to bolstering volunteering ...
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