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M&S' Steven Sharp: Why celebrity is vital to our marketing

By Matt Chapman, 03 May 12, 10:00

, intended to get people to donate their unwanted clothing so it can be resold or reused by the charity ...

Industry bodies respond to Government plans to tackle binge-drinking

By Gemma Charles, 23 March 12, 10:52

executive of alcohol education charity Drinkaware, welcomed the measures, but added: "We are concerned ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

By Helen Edwards, PPA, Business columnist of the year, 21 March 12, 09:00

. Here are some of the ways in which brands link up with one another. - Charity specials: (RED), the brand name for the Global Fund charity (raising money to eliminate AIDS), is notable for selling its ...

John Lewis embarks on first music festival sponsorship

By Matthew Chapman, 29 February 12, 10:15

John Lewis is bolstering its ties to music, which culminated in the release of a charity album last Christmas that featured music from its campaigns by artists including Ellie Goulding, Slow Moving Mille and The Feeling. Kew The Music will take place between Tuesday 3 and Sunday 8 July at Kew ...

John Lewis' Craig Inglis on how to build on 'that' Christmas ad

By Matthew Chapman, 29 February 12, 08:00

featured on a charity album it released last year. It is now building on that with its first foray ...

Government seeks brand 'friends' for youth marketing plans

By Gemma Charles, 28 February 12, 08:00

This week, officials from the Department of Health (DH) are to meet marketers from the media, technology, retail and charity sectors to discuss its plans. Sheila Mitchell, DH marketing director, said ... t plough in and start talking to kids without doing a lot of work with charities, educationalists ...