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Xbox recruits Chelsea stars for Summer of Sport campaign

The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

participating in the relay in the run-up to the Olympics, to charities which help underprivileged children ...

Helen Edwards: The science of 'going viral'

By Helen Edwards, PPA, Business columnist of the year, 18 April 12, 02:30

. Last month Kony 2012 - a video made by charity Invisible Children to raise awareness and encourage ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ...

What marketers can learn from Barbie

By Nicola Clark, 01 February 12, 12:00

fantastic opportunity to connect with its consumers and raise money for charity. However, what is abundantly ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

for Heroes The charity, set up in 2007 to help wounded British servicemen and women, has ...

Consumers use technology to filter relationships with brands, says report

By Staff, 01 September 11, 08:44

in the charity sector, with marketers thinking only 15% of people were in control, but 77% of consumers said ...

Samsung signs as headline sponsor of Cancer Research swim

By Loulla-Mae Eleftheriou-Smith, 26 August 11, 11:20

in the Irish Republic, on 31 September. The charity aims to raise 1m and Samsung will donate 3 ... to the charity. ...

From the Ghetto To Google: Social CSR

By Suzy Bashford, 18 August 11, 09:00

- Operates Google grants, allowing free ads for charities, and Google flu trends, which helps predict flu outbreaks - Charitable giving In 2010 Google gave about 150m directly to charities and academic causes ... -bono and discounted advertising products to charities - Highlights those initiatives, and its own investment ...