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Chevrolet ties up with Red

15 April 09, 12:00

Chevrolet has secured a partnership with Red magazine to promote its Captiva model to campers. ... The Hachette Filipacchi-owned women's monthly title will promote the SUV in print and online from May. Advertorials will extol the benefits of 'great value' camping trips in expectation of more Britons holidaying in the UK this year. Book publisher Dorling Kindersley will also produce a Chevrolet ...

Chevrolet rejigs UK marketing unit

By John Reynolds, 26 August 11, 01:20

General Motors (GM)-owned Chevrolet has rejigged its UK marketing operations ahead of the launch ... Turton who has moved within GM to a new role. Chevrolet is one of the biggest car brands in the world ... to GM. Chevrolet recently launched a global brand campaign, called 'Make it Happen', featuring its ... in the UK since the UK subsidiary was set up. Her jobs at Chevrolet have included product manager. Prior ...

Chevrolet to run SUV launch pitch

15 February 06, 12:00

General Motors car marque Chevrolet has called an advertising pitch for the pan-European launch ... Chevrolet has shortlisted three of its roster agencies - Leo Burnett, FCB London and Buhler & Partners, Frankfurt - to create a campaign due to break before the end of the year. The Captiva ... over the Daewoo brand in 2004. Although associated with classic cars, Chevrolet in Europe has focused ...

General Motors rethinks Chevrolet UK marketing

By James Quilter, 04 May 06, 12:00

General Motors (GM) may absorb Chevrolet's marketing function into Vauxhall, following ... A Chevrolet spokesman confirmed that Smettem left the company in April and that managing director ... assimilated Saab's marketing function into Vauxhall. However, integrating Chevrolet would not be as straightforward, because 48% of Chevrolet's holding company, GM Daewoo Auto, is owned by banks and creditors ...

Chevrolet picks agency for European Aveo task

By Jennifer Whitehead, 17 October 07, 12:00

General Motors has handed StrawberryFrog the account for the launch of its Chevrolet Aveo across ... models. GM's Chevrolet marque has a strong heritage in the US, but a relatively low profile in the UK ...

Chevrolet picks agency for European Aveo task

By Jenifer Whitehead, 16 October 07, 08:31

LONDON - General Motors has handed StrawberryFrog the account for the launch of its Chevrolet Aveo ... models. GM s Chevrolet marque has a strong heritage in the US, but a relatively low profile in the UK ...

Chevrolet launches branded UK music tour

By Alex Brownsell, 06 April 10, 10:15

LONDON - General Motors-owned car marque Chevrolet is launching a digital campaign to promote its ... The Chevrolet Spark Unsheduled Tour will run from April until June and marks the brand's first foray into branded music as a form of leveraging its marketing muscle. The tour will promote the manufacturer's new Spark five-door city car. The tour will feature indie band The Mystery Jets travelling ...