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GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

,392 fans while its Chevrolet brand has 1,215,042 likes. According to an industry source who works closely ...

Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

/build, 1% email, 36% search, 1% affiliate, 45% media. Clients include Tesco, Chevrolet, Experian. www ...

Chevrolet rejigs UK marketing unit

By John Reynolds, 26 August 11, 01:20

General Motors (GM)-owned Chevrolet has rejigged its UK marketing operations ahead of the launch ... Turton who has moved within GM to a new role. Chevrolet is one of the biggest car brands in the world ... to GM. Chevrolet recently launched a global brand campaign, called 'Make it Happen', featuring its ... in the UK since the UK subsidiary was set up. Her jobs at Chevrolet have included product manager. Prior ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

, marketers from Santander , Chevrolet and Coca-Cola watched showreels of spots made by young film ...

Chevrolet turns to crowd-sourcing for 2012 Super Bowl

By Noelle McElhatton, 22 June 11, 11:01

Chevrolet will air crowd-sourced ads during next year's Super Bowl as part of an increased push ... Bowl. However Paul Edwards, executive director of marketing strategy at Chevrolet-owner General ... - this is a complementary model. It s now a portfolio of different perspectives that makes up Chevrolet. "I ... ] complementary." Chevrolet has already purchased slots for the winning ads during Super Bowl 2012. As well ...

Helen Edwards on Branding: In with the in-crowd

By Helen Edwards, 14 July 10, 12:00

Last week, Marketing reported on Chevrolet's decision to crowdsource a new TV ad, and speculated on its wisdom in doing so. There's no reason it shouldn't work. Through online intermediary Idea ... in agencies, conceivably its own. The senior team at Chevrolet can use that digital distance to be ruthless ...

Testing the wisdom of crowds

By Nicola Clark, 13 July 10, 12:01

and Chevrolet have embraced the practice as a way to develop creative ideas, the question arises as to whether ... to be the model embraced by Chevrolet, which has appointed crowdsourcing platform Idea Bounty to manage ...

Breakdown recovery

By Alex Brownsell, 13 July 10, 12:01

The recent return to UK marketing by smaller automotive brands such as Saab and Chevrolet (Marketing, 7 July) appears to go against a long-held view that the car industry must consolidate to survive falling sales and changing consumer habits. The collapse of British manufacturer MG Rover in 2005 ...

Editor's comment: Wisdom of the crowd?

By Gareth Jones, 07 July 10, 12:00

So, I turned to Twitter for advice on whether Chevrolet's decision to crowd-source its latest TV spot marks a tipping point for user-generated advertising. As we reveal in our cover story, the US ... months. Chevrolet is the latest in a line of big-name brands to shun the traditional client ...

Chevrolet set for TV return with crowd-sourced ad

By Gemma Charles, 06 July 10, 08:44

Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed at showcasing its ... to shoot the winning entry. The brief is to communicate that Chevrolet is both passionate and practical ... . Targeting 25 to 49-year-olds, it is likely that the winning idea will feature the Chevrolet Spark and the marque s electric car, Volt. Wayne Brannon, president of Chevrolet Europe, said the marque was looking ...