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Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

/build, 1% email, 36% search, 1% affiliate, 45% media. Clients include Tesco, Chevrolet, Experian. www ...

Chevrolet rejigs UK marketing unit

By John Reynolds, 26 August 11, 01:20

General Motors (GM)-owned Chevrolet has rejigged its UK marketing operations ahead of the launch ... Turton who has moved within GM to a new role. Chevrolet is one of the biggest car brands in the world ... to GM. Chevrolet recently launched a global brand campaign, called 'Make it Happen', featuring its ... in the UK since the UK subsidiary was set up. Her jobs at Chevrolet have included product manager. Prior ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

, marketers from Santander , Chevrolet and Coca-Cola watched showreels of spots made by young film ...

Chevrolet turns to crowd-sourcing for 2012 Super Bowl

By Noelle McElhatton, 22 June 11, 11:01

Chevrolet will air crowd-sourced ads during next year's Super Bowl as part of an increased push ... Bowl. However Paul Edwards, executive director of marketing strategy at Chevrolet-owner General ... - this is a complementary model. It s now a portfolio of different perspectives that makes up Chevrolet. "I ... ] complementary." Chevrolet has already purchased slots for the winning ads during Super Bowl 2012. As well ...