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Chevrolet launches branded UK music tour

By Alex Brownsell, 06 April 10, 10:15

LONDON - General Motors-owned car marque Chevrolet is launching a digital campaign to promote its ... The Chevrolet Spark Unsheduled Tour will run from April until June and marks the brand's first foray into branded music as a form of leveraging its marketing muscle. The tour will promote the manufacturer's new Spark five-door city car. The tour will feature indie band The Mystery Jets travelling ...

GM to sell new cars on eBay

By Alex Brownsell, 10 August 09, 05:45

in California, with 225 local Chevrolet, Buick, GMC and Pontiac dealerships participating. As the dealer ...

Chevrolet hires Draftfcb London for digital and direct business

By Ed Kemp, 23 January 08, 05:00

LONDON - Chevrolet has hired Draftfcb London to handle its digital and direct marketing in the UK. ... The agency s first task will be to promote the GM-owned brand s new four-door family model, the Epica. The work is due to break in April. Draftfcb already works on a number of GM brands including, Vauxhall and Saab. The agency was hired following a competitive pitch process. GM s Chevrolet marque has a ...

User-generated ads kick off at Super Bowl

By Jane Simms, 30 January 07, 09:59

a difference. Three advertisers - Doritos, Chevrolet and the National Football League (NFL ... . Doritos, Chevrolet and the National Football League (NFL) have spent the past few months soliciting ads ... is a foolhardy, even suicidal, strategy. Chevrolet had its fingers burnt last year after it allowed ...