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Cannes Lions Festival 2011: The Brands at Cannes
, marketers from Santander , Chevrolet and Coca-Cola watched showreels of spots made by young film ...
GM seeks shop to handle Chevrolet direct activity
LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque. ... . In January, GM appointed Lowe London to the 5m advertising account for Chevrolet following a competitive pitch involving Leo Burnett and Butterfield Morris Bushell. Chevrolet launched in the UK in 2005, when GM rebadged its Daewoo brand. Earlier this year, Chevrolet secured a tie-up with Paramount Pictures ...
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