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Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

, marketers from Santander , Chevrolet and Coca-Cola watched showreels of spots made by young film ...

Testing the wisdom of crowds

By Nicola Clark, 13 July 10, 12:01

and Chevrolet have embraced the practice as a way to develop creative ideas, the question arises as to whether ... to be the model embraced by Chevrolet, which has appointed crowdsourcing platform Idea Bounty to manage ...

Chevrolet set for TV return with crowd-sourced ad

By Gemma Charles, 06 July 10, 08:44

Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed at showcasing its ... to shoot the winning entry. The brief is to communicate that Chevrolet is both passionate and practical ... . Targeting 25 to 49-year-olds, it is likely that the winning idea will feature the Chevrolet Spark and the marque s electric car, Volt. Wayne Brannon, president of Chevrolet Europe, said the marque was looking ...

GM seeks shop to handle Chevrolet direct activity

By Ed Kemp, 02 October 07, 08:15

LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque. ... . In January, GM appointed Lowe London to the 5m advertising account for Chevrolet following a competitive pitch involving Leo Burnett and Butterfield Morris Bushell. Chevrolet launched in the UK in 2005, when GM rebadged its Daewoo brand. Earlier this year, Chevrolet secured a tie-up with Paramount Pictures ...