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Chevrolet rejigs UK marketing unit

By John Reynolds, 26 August 11, 01:20

General Motors (GM)-owned Chevrolet has rejigged its UK marketing operations ahead of the launch ... Turton who has moved within GM to a new role. Chevrolet is one of the biggest car brands in the world ... to GM. Chevrolet recently launched a global brand campaign, called 'Make it Happen', featuring its ... in the UK since the UK subsidiary was set up. Her jobs at Chevrolet have included product manager. Prior ...

Chevrolet turns to crowd-sourcing for 2012 Super Bowl

By Noelle McElhatton, 22 June 11, 11:01

Chevrolet will air crowd-sourced ads during next year's Super Bowl as part of an increased push ... Bowl. However Paul Edwards, executive director of marketing strategy at Chevrolet-owner General ... - this is a complementary model. It s now a portfolio of different perspectives that makes up Chevrolet. "I ... ] complementary." Chevrolet has already purchased slots for the winning ads during Super Bowl 2012. As well ...

Chevrolet set for TV return with crowd-sourced ad

By Gemma Charles, 06 July 10, 08:44

Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed at showcasing its ... to shoot the winning entry. The brief is to communicate that Chevrolet is both passionate and practical ... . Targeting 25 to 49-year-olds, it is likely that the winning idea will feature the Chevrolet Spark and the marque s electric car, Volt. Wayne Brannon, president of Chevrolet Europe, said the marque was looking ...

Chevrolet launches branded UK music tour

By Alex Brownsell, 06 April 10, 10:15

LONDON - General Motors-owned car marque Chevrolet is launching a digital campaign to promote its ... The Chevrolet Spark Unsheduled Tour will run from April until June and marks the brand's first foray into branded music as a form of leveraging its marketing muscle. The tour will promote the manufacturer's new Spark five-door city car. The tour will feature indie band The Mystery Jets travelling ...

Chevrolet ties up with Red

15 April 09, 12:00

Chevrolet has secured a partnership with Red magazine to promote its Captiva model to campers. ... The Hachette Filipacchi-owned women's monthly title will promote the SUV in print and online from May. Advertorials will extol the benefits of 'great value' camping trips in expectation of more Britons holidaying in the UK this year. Book publisher Dorling Kindersley will also produce a Chevrolet ...

GM restructures European marketing of Opel, Chevrolet and Saab brands

By Alex Brownsell, 06 February 09, 09:00

The changes will affect Opel, Chevrolet Europe and Saab and allow each brand to have its own marketing strategy. Wayne Brannon, executive director of Chevrolet Europe, will become vice president responsible for Chevrolet sales in Europe. Jan-Ake Jonsson, currently managing director of Saab, will add ...

Direct brief: Chevrolet targets British holidaymakers

19 August 08, 12:00

Chevrolet is targeting British holidaymakers with a Punch and Judy-themed experiential campaign

Careers: What's it really like inside - Chevrolet

29 January 08, 12:00

As Chevrolet is a relatively new brand in the UK, brand awareness is the main challenge. Chevrolet ... of the job? We get to work in Luton! There are great opportunities at Chevrolet working with the General ... to leave early on a Friday. - What is the company like for training and career progression? Chevrolet ...

Chevrolet hires Draftfcb London for digital and direct business

By Ed Kemp, 23 January 08, 05:00

LONDON - Chevrolet has hired Draftfcb London to handle its digital and direct marketing in the UK. ... The agency s first task will be to promote the GM-owned brand s new four-door family model, the Epica. The work is due to break in April. Draftfcb already works on a number of GM brands including, Vauxhall and Saab. The agency was hired following a competitive pitch process. GM s Chevrolet marque has a ...