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News Analysis: What's so green about Vauxhall?

By Jane Bainbridge, 01 August 07, 12:00

/Vauxhall and Chevrolet lines by 2010. One key aspect of Vauxhall's strategy is that it encompasses its existing range ...

Media brief: Transformers film secures partnership

04 July 07, 12:00

and Chevrolet. As part of the 'first car on earth' promotion, 10 Chevrolet cars are to be given away

Media Analysis: Tarnishing the silver screen

By Nicola Clark, 30 May 07, 12:00

Shrek has a hectic summer ahead; not only does he have to save the kingdom of Far Far Away in his third movie, he also has Hewlett-Packard (HP), McDonald's, M recent examples have included Nissan with The Devil Wears Prada, Volvo with Pirates of the Caribbean: Dead Man's Chest and Chevrolet ...

Advertising: And now a word from our customers ...

31 January 07, 12:00

. But some of this year's executions have a difference. Three advertisers - Doritos, Chevrolet ... . Doritos, Chevrolet and the NFL have spent the past few months soliciting ads for the Super Bowl, offering ... the least. Chevrolet had its fingers burned last year after it allowed visitors to its website to piece ...

User-generated ads kick off at Super Bowl

By Jane Simms, 30 January 07, 09:59

a difference. Three advertisers - Doritos, Chevrolet and the National Football League (NFL ... . Doritos, Chevrolet and the National Football League (NFL) have spent the past few months soliciting ads ... is a foolhardy, even suicidal, strategy. Chevrolet had its fingers burnt last year after it allowed ...

News brief: General Motors hires Lowe London for ad account

03 January 07, 12:00

General Motors has hired Lowe London to handle the £5m ad account for its Chevrolet brand

Mark Ritson on branding: GM is risking death by brand overload

05 July 06, 12:00

. The latest Pontiac Torrent, for example, is little more than a rebadged version of the Chevrolet Equinox ... were sold globally last year under the Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer ...

GM seeks to refocus on engaging women

By James Quilter, 21 June 06, 12:00

The initiative involves its UK marques Vauxhall, Saab and Chevrolet. Vauxhall communications director Collette Dunkley will chair the committee, which includes Saab managing director Jonathan Nash and Vauxhall marketing director Andy Gilson. The scheme was set up in response to research showing the number ...

General Motors rethinks Chevrolet UK marketing

By James Quilter, 04 May 06, 12:00

General Motors (GM) may absorb Chevrolet's marketing function into Vauxhall, following ... A Chevrolet spokesman confirmed that Smettem left the company in April and that managing director ... assimilated Saab's marketing function into Vauxhall. However, integrating Chevrolet would not be as straightforward, because 48% of Chevrolet's holding company, GM Daewoo Auto, is owned by banks and creditors ...

Mark Ritson on branding: Interactivity means potential mauling

19 April 06, 12:00

Consider the US launch of Chevrolet's latest SUV - the 2007 Tahoe. Rather than the traditional ... of the 'interactive' Tahoe ad. Officially, Chevrolet expected some negative reactions. According to spokeswoman ... the renovation of Trump casinos. - For the Chevrolet challenge, the candidates were challenged to create a ...