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Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

, marketers from Santander , Chevrolet and Coca-Cola watched showreels of spots made by young film ...

Helen Edwards on Branding: In with the in-crowd

By Helen Edwards, 14 July 10, 12:00

Last week, Marketing reported on Chevrolet's decision to crowdsource a new TV ad, and speculated on its wisdom in doing so. There's no reason it shouldn't work. Through online intermediary Idea ... in agencies, conceivably its own. The senior team at Chevrolet can use that digital distance to be ruthless ...

Testing the wisdom of crowds

By Nicola Clark, 13 July 10, 12:01

and Chevrolet have embraced the practice as a way to develop creative ideas, the question arises as to whether ... to be the model embraced by Chevrolet, which has appointed crowdsourcing platform Idea Bounty to manage ...

Spoof viral ads - threats and opportunities

By Gemma Charles, 27 January 09, 08:30

its owner by refusing to stop dancing, while his colleague simply gets into his Chevrolet Aveo and drives home. The end frame includes a link to Chevrolet's website and it was reported to have been created by the car marque's agency, Strawberry Frog, despite Chevrolet claiming to have no knowledge ...

User-generated ads kick off at Super Bowl

By Jane Simms, 30 January 07, 09:59

a difference. Three advertisers - Doritos, Chevrolet and the National Football League (NFL ... . Doritos, Chevrolet and the National Football League (NFL) have spent the past few months soliciting ads ... is a foolhardy, even suicidal, strategy. Chevrolet had its fingers burnt last year after it allowed ...