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Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

, marketers from Santander , Chevrolet and Coca-Cola watched showreels of spots made by young film ...

Helen Edwards on Branding: In with the in-crowd

By Helen Edwards, 14 July 10, 12:00

Last week, Marketing reported on Chevrolet's decision to crowdsource a new TV ad, and speculated on its wisdom in doing so. There's no reason it shouldn't work. Through online intermediary Idea ... in agencies, conceivably its own. The senior team at Chevrolet can use that digital distance to be ruthless ...

SsangYong aims to make its name

By Antoinette Odoi, 12 February 08, 08:45

competitors as the bigger vehicles from Nissan, Mitsubishi, Jeep, Hyundai and Chevrolet. Whether SsangYong ...

Chevrolet hires Draftfcb London for digital and direct business

By Ed Kemp, 23 January 08, 05:00

LONDON - Chevrolet has hired Draftfcb London to handle its digital and direct marketing in the UK. ... The agency s first task will be to promote the GM-owned brand s new four-door family model, the Epica. The work is due to break in April. Draftfcb already works on a number of GM brands including, Vauxhall and Saab. The agency was hired following a competitive pitch process. GM s Chevrolet marque has a ...

Chevrolet picks agency for European Aveo task

By Jenifer Whitehead, 16 October 07, 08:31

LONDON - General Motors has handed StrawberryFrog the account for the launch of its Chevrolet Aveo ... models. GM s Chevrolet marque has a strong heritage in the US, but a relatively low profile in the UK ...

GM seeks shop to handle Chevrolet direct activity

By Ed Kemp, 02 October 07, 08:15

LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque. ... . In January, GM appointed Lowe London to the 5m advertising account for Chevrolet following a competitive pitch involving Leo Burnett and Butterfield Morris Bushell. Chevrolet launched in the UK in 2005, when GM rebadged its Daewoo brand. Earlier this year, Chevrolet secured a tie-up with Paramount Pictures ...

Profile: In the driving seat - Rob Smettem Marketing director, Chevrolet UK

By James Quilter, 02 June 05, 12:57

at least one fan in the form of Rob Smettem, Chevrolet's UK top marketer. ... of the Chevrolet Matiz. 'Everyone is slating it, but 5m people watched it the Monday before last ... the Chevrolet brand with the big gas-guzzling cars on sale in the US. In Europe Chevrolet is the new name ... it relaunched as Chevrolet. For Smettem, 49, the path to Chevrolet and Celebrity Love Island began in 1979 ...