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Helen Edwards on Branding: In with the in-crowd
Last week, Marketing reported on Chevrolet's decision to crowdsource a new TV ad, and speculated on its wisdom in doing so. There's no reason it shouldn't work. Through online intermediary Idea ... in agencies, conceivably its own. The senior team at Chevrolet can use that digital distance to be ruthless ...
TA set to sponsor oval racing team at Rockingham
The TA has struck a deal to back the Deuce-RML Chevrolet car in the Days of Thunder oval racing championship at the Rockingham circuit in Corby, Northamptonshire. A first for the reservists body, the agreement reflects the values of teamwork, fitness, speed and commitment required by both motor racing ...
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