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GM's Facebook strategy labelled 'shortsighted'
,392 fans while its Chevrolet brand has 1,215,042 likes. According to an industry source who works closely ...
Helen Edwards on Branding: In with the in-crowd
Last week, Marketing reported on Chevrolet's decision to crowdsource a new TV ad, and speculated on its wisdom in doing so. There's no reason it shouldn't work. Through online intermediary Idea ... in agencies, conceivably its own. The senior team at Chevrolet can use that digital distance to be ruthless ...
Media brief: Transformers film secures partnership
and Chevrolet. As part of the 'first car on earth' promotion, 10 Chevrolet cars are to be given away
Media Analysis: Tarnishing the silver screen
Shrek has a hectic summer ahead; not only does he have to save the kingdom of Far Far Away in his third movie, he also has Hewlett-Packard (HP), McDonald's, M recent examples have included Nissan with The Devil Wears Prada, Volvo with Pirates of the Caribbean: Dead Man's Chest and Chevrolet ...
Radiowatch: The monthly analysis of radio recall
/Carat 14 16= (-) Kleenex JWT/MindShare 14 16= (-) Chevrolet ...
Radiowatch: The monthly analysis of radio advertising recall
/ZenithOptimedia 18 17 (19) Chevrolet Kastner Partners/Initiative 17 18= (-) British Airways ...
Media News brief: Chevrolet agrees sponsorship
Chevrolet has agreed to sponsor AOL's The Biz reality TV show, which will search for a new music
Radiowatch: The monthly analysis of radio advertising recall
- Abbott Mead Vickers BBDO/OMD UK 14 smoking 19= (-) Chevrolet Kastner ...
News brief: Chevrolet refutes sponsorship has been a failure
Chevrolet has refuted suggestions that its sponsorship of Celebrity Love Island has been a failure
Chevrolet to sponsor ITV's Celebrity Love Island
Chevrolet has signed up to sponsor ITV's primetime reality series, Celebrity Love Island, in a ... on ITV1 and ITV2, interactive TV elements and a website, www. itv.com/loveisland. Chevrolet will build ...
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