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Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

/build, 1% email, 36% search, 1% affiliate, 45% media. Clients include Tesco, Chevrolet, Experian. www ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

, marketers from Santander , Chevrolet and Coca-Cola watched showreels of spots made by young film ...

Helen Edwards on Branding: In with the in-crowd

By Helen Edwards, 14 July 10, 12:00

Last week, Marketing reported on Chevrolet's decision to crowdsource a new TV ad, and speculated on its wisdom in doing so. There's no reason it shouldn't work. Through online intermediary Idea ... in agencies, conceivably its own. The senior team at Chevrolet can use that digital distance to be ruthless ...

Editor's comment: Wisdom of the crowd?

By Gareth Jones, 07 July 10, 12:00

So, I turned to Twitter for advice on whether Chevrolet's decision to crowd-source its latest TV spot marks a tipping point for user-generated advertising. As we reveal in our cover story, the US ... months. Chevrolet is the latest in a line of big-name brands to shun the traditional client ...