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The week in marketing

28 July 09, 12:00

General Motors has consolidated its £30m UK retail advertising business into McCann Birmingham. The account, covering the Vauxhall, Chevrolet and Saab brands, was previously handled by DLKW and BMB. McCann Birmingham will start working on the account in November. - 2012 partner kudos London 2012 has thanked ...

Chevrolet ties up with Red

15 April 09, 12:00

Chevrolet has secured a partnership with Red magazine to promote its Captiva model to campers. ... The Hachette Filipacchi-owned women's monthly title will promote the SUV in print and online from May. Advertorials will extol the benefits of 'great value' camping trips in expectation of more Britons holidaying in the UK this year. Book publisher Dorling Kindersley will also produce a Chevrolet ...

The week in marketing

10 February 09, 12:00

, allowing greater independence for its brands. The changes, which will affect Opel, Chevrolet Europe ...

Direct brief: Chevrolet targets British holidaymakers

19 August 08, 12:00

Chevrolet is targeting British holidaymakers with a Punch and Judy-themed experiential campaign

SsangYong aims to make its name

By Antoinette Odoi, 12 February 08, 08:45

competitors as the bigger vehicles from Nissan, Mitsubishi, Jeep, Hyundai and Chevrolet. Whether SsangYong ...

Careers: What's it really like inside - Chevrolet

29 January 08, 12:00

As Chevrolet is a relatively new brand in the UK, brand awareness is the main challenge. Chevrolet ... of the job? We get to work in Luton! There are great opportunities at Chevrolet working with the General ... to leave early on a Friday. - What is the company like for training and career progression? Chevrolet ...

Chevrolet hires Draftfcb London for digital and direct business

By Ed Kemp, 23 January 08, 05:00

LONDON - Chevrolet has hired Draftfcb London to handle its digital and direct marketing in the UK. ... The agency s first task will be to promote the GM-owned brand s new four-door family model, the Epica. The work is due to break in April. Draftfcb already works on a number of GM brands including, Vauxhall and Saab. The agency was hired following a competitive pitch process. GM s Chevrolet marque has a ...