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GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

,392 fans while its Chevrolet brand has 1,215,042 likes. According to an industry source who works closely ...

General Motors confirms it is 'reassessing' Facebook ad spend

By Sarah Shearman, 16 May 12, 09:20

GM has trialled branding on Facebook for a number of its car marques, including a new app for US brand Chevrolet. A spokesman for GM told Media Week the company "had reassessed our Facebook advertising plans and by mid-year we will no longer be advertising on Facebook". He added: "We remain ...

Chevrolet Volt sponsors AskMen Innovation Awards

By Nick Batten, 08 May 12, 03:40

AskMen, the men's lifestyle site, has secured Chevrolet's electric car Volt as the sponsor of its ... Terry, managing director for Chevrolet UK, said: "The partnership with AskMen Innovation Award ... 're excited to be partnering with Chevrolet for the first-time on the Innovation Awards, as we wanted ...

Blue Hive appoints Karin Onsager-Birch as ECD

By Sara Kimberley, 03 May 12, 11:45

, Onsager-Birch created award-winning campaigns for brands including Adobe and Chevrolet. She said ...

Orb Communications Group

30 April 12, 05:03

Orb Communications Group www.automotivepr.com Dacre House 19 Dacre Street London SW1H 0DJ 020 7952 1070 Longest-held clients Bosch, Chevrolet, Chevron Lubricants, Continental Tyres, Cummins, DAF Trucks, Ferrari, Ford, Jaguar, Land Rover, Leyland Trucks, Optare plc, RM ...

School Reports 2012: G2 Joshua

02 April 12, 12:00

Total accounts at year end 25 Accounts won 7 (biggest: Chevrolet) Accounts ... by 55 per cent. Standout wins came in the form of General Motors (Chevrolet) - now its second ... (shopper marketing), GM Chevrolet (integrated) and HSBC (eCRM/CRM). In addition to this success, we ...

Omnicom and IPG form JV to service $1bn global Chevy account

By Anne Cassidy, 27 March 12, 06:00

General Motors has awarded its estimated $1 billion global advertising business for Chevrolet to a ... campaigns across all platforms for Chevrolet. Chevrolet previously used 70 agencies across the globe ... in Detroit, and its only focus will be on strengthening and growing Chevrolet into an iconic global brand ... on our global Chevrolet brand, and a portion hitting the bottom line," Ewanick said. Commonwealth ...