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Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

the UK. There isn t information on the delivery time from field to store and the contact us box reveals ...

VIDEO: What did Starbucks customers think of its free latte offer?

By Sarah Johnson, 14 March 12, 01:15

Starbucks had a long queue snaking around at least one store this morning, after offering a free ... : "That is the busiest I've ever seen that store. There s probably twice as many people in there as normal ... 's Pinterest gallery of images of how Starbucks stores have been managing the promotion and how customers have ...

Adwatch (Mar 14) top 20 recall: Britvic

By Tracey Fellowes, managing partner, head of planning, VCCP, 14 March 12, 09:50

the present one. Brand strategy verdict The ad probably works in-store and meets the promotional brief ...

Walkers hands Gary Lineker fresh three-year deal

By Nick Batten, 20 January 12, 01:25

The latest in a string of competitions gives members of the public the opportunity to win 50,000 if they can guess one of Walkers' three new mystery flavours that will hit shelves in stores across Britain on Monday (23 January). Speaking at the launch party yesterday (19 January), Lineker told Marketing: "I ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 11 January 12, 08:30

The supermarket boss and the secretary of state for culture, Olympics, media and sport , appeared at a press conference at Sainsbury's Store Support Centre in Holborn yesterday to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Sainsbury's and DCMS chiefs launch 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 10 January 12, 12:15

Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

By Mark Hurst, Creative Director, MWO, 07 December 11, 12:00

The department-store chain has proved that 'sweet' really works with emotive ad. ... this year, it cut the cloth, made the fat suit and made a lot of people happy. Adwatch ...

Tesco launches Christmas Price Drop marketing blitz

By Matthew Chapman, 23 November 11, 04:20

that will offer customers the chance to be reimbursed for their entire clothing shop. The competition will run on the "clothing at Tesco" Facebook page with each winner being capped at a maximum of 1,000. Tesco claims ... for 499. The advertising comes as Tesco invests heavily in its Tech Teams, which provide in-store ...

Tesco to free up shelf space with augmented reality trial

By Matthew Chapman, 17 November 11, 09:03

Tesco is trialling augmented reality technology in its stores and online offering as it looks ... Consumers can use the in-store technology to generate a 3D image of a product and find out its ... -based Kishino. Customers can choose to buy the product in-store or order it to be delivered to their homes ... are being trialled in the entertainment and electronics sections of Tesco stores. There are currently ...