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King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

by 99% over the past three years. He said: "It's tough for us to compete with the big guys in stores ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

how the two sides can jointly control the tide, including the advent of brand 'data stores'. ... is stored in the computer's memory for quick retrieval, rather than on a conventional database where it is stored on a hard disk, making it harder to access and wasting capacity. He envisages a two ... -shops on the site. Reckitt Benckiser, Kellogg, Danone and Nivea are among those to have created such stores ...

Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

campaign in Tesco stores across London, the South-East and the Midlands. This activity will then run in Morrison's stores in the same regions. The activity uses the brand messaging, 'Hurray For Anim e ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

to use data to personalise a mailing, but much harder to personalise the in-store experience, notes ... sensitivity of the insight vastly exceeds the sensitivity of the store to act on it', he adds ... , the things Tesco needs to do to freshen its offering, such as improving check-out service and in-store ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only ... a voucher for another high-street store. Belnikoff said: "The success of schemes like Tesco ...

Clarins goes for direct sales with digital rollout

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 11:44

Clarins Group, the private cosmetics company, has launched a UK online store as part of a global ... , created by eCommera, include UK and US online stores and have already been launched for brands Thierry ... with the ability to drive a range of initiatives like pure play ecommerce, drive-to-store and loyalty programs. We ...

Tesco boosts Clubcard with Virgin Atlantic partnership

By Matthew Chapman, 26 January 12, 10:41

. The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct ... , infant formulae milk, Esso fuel, in-store concessions and some Tesco bank products. Points can ...