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Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

stores and low-profile hotels; now it is stocked in five supermarket chains. Christina Brown, former ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

advertising, digital, PR and design and in-store and organised the same way so they could be integrated ... ? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... with this great product for making clothes. It became a fashion statement about superior performance. What I love ...

Antidotes for anxious times

By Jonathan Sands, Elmwood, 09 November 11, 12:00

shirt' in-store colleagues and its Geek Squad to help customers at home on any aspect ...

Diageo CMO Andy Fennell: 'I want to see the core product in the agency change'

By Atifa Silk, 02 June 11, 10:00

done some ads and tried to spin them into promotions, PR and in-store. We now need to start with how ...

Direct marketing and sales promotion leagues 2011

By Kim Benjamin, 30 March 11, 12:00

%. Clients include Kodak, Motorola, BP The Marketing Store Worldwide Founded 1987. Managing director ...

Branding Agency of the Year: The Partners

By Rachel Barnes, 08 December 10, 12:00

destination for consumers seeking deals on clothing brands. As part of its ongoing role as 'European brand ...

Everything Everywhere trial Orange-T-Mobile co-branded stores

By Ben Bold, 14 October 10, 09:36

of its single-branded stores as dual-branded shops in the run up to Christmas. ... The stores will sell T-Mobile and Orange-branded products, with each brand enjoying equal ... -Mobile branding will be introduced on three existing Orange-branded stores, and vice versa. The trial will allow ... may be rolled out across more stores, although a spokeswoman for Everything Everywhere would ...

Field Marketing Leagues 2010

By David Tiltman, 11 August 10, 12:00

in-store sampling programme for Asda, for example, is significantly up on last year, while tactical ... intelligence to supermarkets and retail stores such as Comet. Freeview head of marketing Owen Jenkinson regards ... in the future. 'We can also use the data to determine which actions in stores generate the greater return ...

Morrisons adopts celeb-free activity

By Joe Thomas, 13 July 10, 12:01

children on a trip to a farm, asking farmers and buyers questions about meat. The children are then seen in-store ... . The initiative, which it launched in 2008, encourages customers to collect vouchers in-store that can be redeemed ...

Design Leagues 2010

By Scott Billings, 30 June 10, 12:00

a product in store, feel it, read it, take it home and use it, put it on a shelf, see it, use ... The Marketing Store Worldwide. Managing director Angelique Green. 8% retail, 50% packaging, 30% corporate ...