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King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

by 99% over the past three years. He said: "It's tough for us to compete with the big guys in stores ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

The campaign which forms part of Unilever's Sustainable Living Plan, will aim to encourage more sustainable behaviour such as using less water when washing clothes while promoting the sustainability of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

that troubled gaming retailer Game announced it is to close almost half its stores. ... The Tesco ad claims the supermarket has the largest number of gaming stores in the UK and points ... lets consumers trade old games for money off in-store. Media planning and buying for the campaign ... offer is very popular with customers, with over 10,000 games available online and almost 400 stores open ...

Maplin returns to TV for customer services push

By Matthew Chapman, 22 February 12, 12:01

in a parody of the set-in-store style of many retail adverts. The retailer appointed Biscuit ... and will promote the current best offers available in stores. Creative will also feature an adaptation of the brand's logo, which showcases the store's product range by spelling out the Maplin name with animated ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

The charity will launch a trial campaign next week, pledging to support the woman behind the cancer . The ads show a confident woman with a mastectomy scar, no hair or clothes, covered in pills. Breast Cancer Care hopes to achieve greater cut-through with the more hard-hitting approach, having ...