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VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

176 stores globally in the period, including its 3,000th store across China/Asia. Follow John ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

Lumley, which is designed to encourage customers to recycle unwanted clothing. ... , with a stunt in which the historic Truman Brewery building is being completely covered in clothes ... or unwanted items of clothing of any brand when they buy a new garment, so it can be reused, recycled ... clothes are seen as a valuable commodity, rather than throwaway items. Follow John Reynolds ...

What brands can learn from Caine's Arcade

By Nicola Clark, 26 April 12, 09:00

this month. When nine-year-old Caine Monroy created an arcade in his dad's used auto parts store in East ... to champion traditional pursuits or bricks-and-mortar stores. One example is storebuyout.com, where a group ... in 2005, attempted to save Hercules Fancy Grocery in New York by buying every item in the store ...

Google rolls out rival to Apple and Microsoft cloud storage services

By Sarah Shearman, 25 April 12, 10:29

The service, dubbed Google Drive, enables users to store up to 16TB (terabytes) of digital content ... for users. San Francisco start-up Dropbox is the current maker leader and says its users store around one ... push to unify the Google experience online. This means users of Google+ can store photos from ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

The campaign which forms part of Unilever's Sustainable Living Plan, will aim to encourage more sustainable behaviour such as using less water when washing clothes while promoting the sustainability of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ...

Weight Watchers makes high-street debut with branded store

By Kate Lloyd, 25 April 12, 09:21

Weight Watchers has opened what it is calling a 'Lifestyle Centre' in Reading, offering personalised weight-loss sessions and selling only its own food and drink.

Sector Insight: DIY retailing

By Jane Bainbridge, 25 April 12, 09:00

. Innovation . DIY retailers have broadened fitting services and products and changed store formats to keep shoppers interested as well as offering DIY classes in store. Smaller stores . Many retailers including Screwfix and Wickes are testing or opening smaller stores, some in more high-street locations. Location ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

marketing one? Tesco's chief executive, Philip Clarke, talks about running the stores 'too hot ... , if 'running the stores too hot' is a euphemism for 'milking them', what is the opposite? Internet guru Tim O ...