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Boots revamps pharmacies to reflect specialities
the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... service. There are currently around 30 icons, which are being rolled out to 2,500 stores nationwide ... surgeries in its larger stores. Bainbridge said: "Where there is an opportunity for a doctor or dentist ...
King of Shaves takes on Gillette with online subscription offer
by 99% over the past three years. He said: "It's tough for us to compete with the big guys in stores ...
Unilever to mark sustainability efforts through corporate campaign
The campaign which forms part of Unilever's Sustainable Living Plan, will aim to encourage more sustainable behaviour such as using less water when washing clothes while promoting the sustainability of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ...
Starbucks marketer Ian Cranna on changes at the coffee chain
generated was worth the cost of the free coffees. Cranna, who went on a multi-store tour from Canary ... are the people that work in the stores,' adds Cranna. 'If we do something that is not as well tied to our values ... on every corner, by UK store numbers it is a distant second to Costa, which has more than 1300 outlets ...
John Lewis to open dedicated Olympic shops
John Lewis is to roll out 29 dedicated Olympic shops within its department stores, as part of its ... is the official retailer of London 2012 and, within its London 2012 stores, will sell mugs, clothes, sports ... John Lewis will also dedicate space to selling London 2012 merchandise in its smaller stores ... of the plan. John Lewis already has a London 2012 store wihtin its Stratford store in East London, which ...
Marc Pritchard interview: How P&G 'cracked' social ROI
advertising, digital, PR and design and in-store and organised the same way so they could be integrated ... ? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... with this great product for making clothes. It became a fashion statement about superior performance. What I love ...
The Body Shop signs up Lily Cole as global brand ambassador
to boost sales. The new Pulse Boutiques are a combination of brand new stores and remodelled existing stores rolling out globally, the first of which will open in Hungary in April this year. The Body Shop claims the stores are interactive and focused on beauty, which will inform consumers about the brand ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
and strong in-store execution drove our positive performance ,' he said last month, as he announced that 2011 ... - To ensure the latest campaign is executed to plan in all countries, right through to in-store. - To make ...
How brands are innovating their way out of the 'squeezed middle'
to ease their conscience. It's a dichotomy best captured in the multiplication of pound stores on our ... had it so easy in terms of dealing with a recession,' she says. 'They have more stores to choose from ...
P&G Marc Pritchard: The full WACL speech
store, to an approach of "anywhere, anytime" shopping. At the centre of this vision is one area ...
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