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MasterCard unveils PayPass digital wallet
MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a ... store of the payment industry. Marion King, MasterCard UK and Ireland president, said: "The current ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
Journey study on January have used their phones in store, while 55% of them have conducted an internet search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
begins at the airport. By using Visa products, both athletes are able to change clothes and arrive ...
RBS-branded rugby app converts 50,000 downloads
, according to Jam. Its profile was raised on the Apple App Store by being featured as a "new and noteworthy ...
MasterCard extends Champions League sponsorship
MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...
Review of the Year: Top 10 marketing moments of 2011
from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ... stores across the globe. Having co-founded the technology company in 1976, Jobs was famed for his focus ...
Editor's Comment: TV's a lively corpse
For all its shiny new clothes, the irony is that, in social contexts, social media plays less well than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ...
Visa unveils new digital payments brand V.me
. Initially, V.me will be a purely ecommerce proposition, which will not allow in-store purchases using mobile ...
Brand of the Year 2011 shortlist
of achievements. Department-store chain John Lewis took the crown in 2010, following more than 12,000 votes ... . John Lewis The department-store chain was 2010's brand of the year, but can it repeat ... opened its first convenience store, bought a stake in US online retailer FreshDirect and hired former ...
Major brands join forces in Start Today sustainability initiative
. Meanwhile, DIY retailer B Q is running an in-store and digital promotion aimed at encouraging consumers ...
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