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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ...

Brand Manager of the Week: Natasha Whiting

16 May 12, 10:00

to the Burning Man festival. What was your finest hour? Seeing Clothes Show Live boss Gavin Brown in a ...

Sector Insight: DIY retailing

By Jane Bainbridge, 25 April 12, 09:00

. Innovation . DIY retailers have broadened fitting services and products and changed store formats to keep shoppers interested as well as offering DIY classes in store. Smaller stores . Many retailers including Screwfix and Wickes are testing or opening smaller stores, some in more high-street locations. Location ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

stores and low-profile hotels; now it is stocked in five supermarket chains. Christina Brown, former ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

generated was worth the cost of the free coffees. Cranna, who went on a multi-store tour from Canary ... are the people that work in the stores,' adds Cranna. 'If we do something that is not as well tied to our values ... on every corner, by UK store numbers it is a distant second to Costa, which has more than 1300 outlets ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

advertising, digital, PR and design and in-store and organised the same way so they could be integrated ... ? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... with this great product for making clothes. It became a fashion statement about superior performance. What I love ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

and strong in-store execution drove our positive performance ,' he said last month, as he announced that 2011 ... - To ensure the latest campaign is executed to plan in all countries, right through to in-store. - To make ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

By Alex Brownsell, 22 March 12, 08:30

across the store - that we will deliver over Easter.' Perhaps the most surprising converts to emotion ... into stores,' says Prentis. 'Our research suggested this approach was quite masculine, when it needed ... is still DIY, but broader. Some 70% of visitors to the "You can do it" centres in our stores are women ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

store, to an approach of "anywhere, anytime" shopping. At the centre of this vision is one area ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Journey study on January have used their phones in store, while 55% of them have conducted an internet search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ...