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Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Journey study on January have used their phones in store, while 55% of them have conducted an internet search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

the equivalent of having someone stand in front of them at a department store and give a long explanation about ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...

Mini opens first UK 'store' at Westfield Stratford

By Alex Brownsell, 17 February 12, 09:30

BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping ... The store, which will remain open for 12 months, will promote its coup and Countryman models, as well as a range of Mini-branded lifestyle merchandise. It also features what the manufacturer claims ... will be listening to, and learning from, what visitors to the Westfield store have to say about what they expect ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

Manufacturers to the Queen . 4. Dresses: Angela Kelly You won t find her brand in department stores ... 's grand-daughter-in-law, the Duchess of Cambridge, is an habitue of John Lewis King s Road store, Peter ... : Rigby Peller Upmarket bride-to-be s favourite knickers and bra store Rigby Peller was granted ...

Sales agencies stake a claim to digital prize

By David Benady, 02 December 11, 09:00

users 10% off Lipsy clothing, and a chance to win 250 of Lipsy vouchers. Gazzelloni says sales ... to reposition their identity. 'Sales promotions agencies traditionally are about driving sales in-store ...

CoolBrands: How to capture the essence of cool

By Nicola Clark, 28 September 11, 10:00

, resulting in waiting lists, huge media attention and immense desirability.' Pointing to its stores, shopping ... 't made the list, then, need to try harder to be recognised as cool? Tim Soar, a clothing designer ...

Apple, Sony and M&S 'most defining brands' of today

By Alex Brownsell, 24 August 11, 12:00

the technology sector, 14% were retailers and 13% were food brands. Clothes brands accounted for 10% of the votes ...

Marketing in China: Taming the dragon

By Patrick Brzeski, 02 August 11, 08:30

over the world that aren't available in Chinese stores will be on sale on Taobao,' he says. 'Exploring ... to documents filed at the Hong Kong Stock Exchange, the brand plans to open 70 more stores in Asia by 2014, of which 30 will be in China. - Burberry, which has 57 stores in China, plans to open about 100 stores ...