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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

. In addition, 10 international retailers are planning to open their first UK stores in Trinity Leeds ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

Kiddicare offers clothes among its wider range of goods and is looking at adding bricks-and-mortar stores ... of babywear and children s clothing. Strong projected growth of 5-9 year old children will help sales ... s clothes with more than half thinking kids clothes are overpriced. Replacement purchases ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

Lumley, which is designed to encourage customers to recycle unwanted clothing. ... , with a stunt in which the historic Truman Brewery building is being completely covered in clothes ... or unwanted items of clothing of any brand when they buy a new garment, so it can be reused, recycled ... clothes are seen as a valuable commodity, rather than throwaway items. Follow John Reynolds ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Journey study on January have used their phones in store, while 55% of them have conducted an internet search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ...

M&S multichannel trial will 'feed acceleration of mobile selling'

By Ed Owen, 12 March 12, 12:00

Marks and Spencer's planned Wi-Fi and QR code trial in selected stores will help the brand ... M S plans to display the QR codes of items that are not available in-store, which will guide ... . The trial will be run in a clutch of stores. Sienne Veit, head of mobile development at M S, said: "We know ... stores. "By integrating QR codes into our decor we hope to make it easier for customers to choose ...

Brand Health Check: Superdry

By Georgina Brazier, 08 March 12, 12:00

The clothing brand has recently suffered a sales slump, but is it just a blip? Georgina Brazier ... of sourcing arrangements means the group will be able to deliver better-quality clothing at higher profit margins, resulting in lower prices for shoppers. The company remains on target to add 20 UK stores ... base of Cult Clothing, the owners' other brand interest. The challenges and shareholder caution ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

tissue brand is working with retail partners to engage consumers with the brand in store. 'In a crowded ... -cutting is a sustainable long-term model. 'Stores are no longer shops, they are showrooms. People look ... as clothing. 'From our analysis, 36% of grocery transactions are researched online beforehand. It's higher ...