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Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

the UK. There isn t information on the delivery time from field to store and the contact us box reveals ...

Desperate Housewife Eva Longoria becomes face of Sheba

By John Reynolds, 08 May 12, 11:49

. Along with the global TV campaign, the activity also run across print, digital, PR and in-store activity ...

Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

176 stores globally in the period, including its 3,000th store across China/Asia. Follow John ...

Weight Watchers makes high-street debut with branded store

By Kate Lloyd, 25 April 12, 09:21

Weight Watchers has opened what it is calling a 'Lifestyle Centre' in Reading, offering personalised weight-loss sessions and selling only its own food and drink.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

marketing one? Tesco's chief executive, Philip Clarke, talks about running the stores 'too hot ... , if 'running the stores too hot' is a euphemism for 'milking them', what is the opposite? Internet guru Tim O ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

generated was worth the cost of the free coffees. Cranna, who went on a multi-store tour from Canary ... are the people that work in the stores,' adds Cranna. 'If we do something that is not as well tied to our values ... on every corner, by UK store numbers it is a distant second to Costa, which has more than 1300 outlets ...

Co-operative launches Diamond Jubilee party fund

By Matthew Chapman, 12 April 12, 12:36

-edition, premium own-brand British beers, named 'Jubilation' and 'Salutation', which will be in store from 2 May ...

PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water

By Loulla-Mae Eleftheriou-Smith, 12 April 12, 12:09

are planning an outdoor marketing campaign, sampling, in-store and social media activity. However, Coca ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...

Domino's hits £1m sales in a week through mobile transactions

By John Reynolds, 28 March 12, 09:41

The company today (28 March) updated the market on its 13-week period to 25 March. The pizza takeaway company reported sales up 9% year on year to 144.2m, helped by new store openings and online sales growth. It highlighted its e-commerce sales, which it said made up 50.6% of UK sales ...