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Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

. The new regulation puts stricter controls on how websites use cookies and similar technologies for storing ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

Osborne reveals tax breaks for video games producers

By John Reynolds, 21 March 12, 04:14

for the UK games industry comes on the same day that high-street gaming store Game announced it was going ...

Sport Relief launches mobile app to drum up support

By Sarah Shearman, 07 February 12, 10:15

The Sport Relief in Your Pocket app, created by Chroma, is available to download today (7 February) for free from the App Store and Android market. It features regular updates from all Sport Relief challenges, as well as images and video content from the celebrities involved, including Miranda Hart, Gary ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

The charity will launch a trial campaign next week, pledging to support the woman behind the cancer . The ads show a confident woman with a mastectomy scar, no hair or clothes, covered in pills. Breast Cancer Care hopes to achieve greater cut-through with the more hard-hitting approach, having ...

Why should brands worry about Europe's data protection proposals?

By Charles Ping, 26 January 12, 09:00

The European Commission's draft data protection bill, released yesterday, is a significant move towards creating a 21st century platform to guide organisations in how they gather, store and use consumer data. It is intended to replace the 1995 EU Directive which in turn led to the current UK 1998 Data ...

EC proposes data fines of up to 2% of global turnover

By Daniel Farey-Jones, 25 January 12, 03:44

their data is sent, processed or stored. The proposals also state that where consent is required for data ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ... stores across the globe. Having co-founded the technology company in 1976, Jobs was famed for his focus ...

Portas review criticises supermarket non-food expansion

By Matthew Chapman, 13 December 11, 12:45

worrying trends, including Sainsbury's being the seventh-largest clothing retailer in the UK, Tesco housing ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

of achievements. Department-store chain John Lewis took the crown in 2010, following more than 12,000 votes ... . John Lewis The department-store chain was 2010's brand of the year, but can it repeat ... opened its first convenience store, bought a stake in US online retailer FreshDirect and hired former ...