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Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ...

Shift: Marketing to the cocooned consumer

By Nicola Clark, 14 March 12, 12:00

dumping their partner to buying clothes, introducing speedier delivery or instant results is becoming key ...

O2 plans radical revamp of 'confusing' brand website

By Sarah Shearman, 06 March 12, 08:30

, over the phone or in store. ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only ... a voucher for another high-street store. Belnikoff said: "The success of schemes like Tesco ...

Vodafone copies Volkswagen and Dixons with Star Wars campaign

By Sarah Shearman, 18 January 12, 01:16

in store. The 60-second spot features 'Star Wars' character Yoda trying to help a couple in a restaurant ... it was done in-store as part of Vodafone s 'Red Box' service. A voiceover says: "Vodafone Red Box no need ...

Huawei builds UK marketing team ahead of major consumer push

By Sarah Shearman, 10 January 12, 01:20

this year include tech giant Lenovo, sports brand Li-Ning and clothing brand Bosideng. ...

Brands are failing to improve quality of life, claims Havas study

By Sophie Maden, 09 November 11, 12:40

engagement with customers, through schemes like the Oxfam Clothing Exchange. O2 was the highest ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

of achievements. Department-store chain John Lewis took the crown in 2010, following more than 12,000 votes ... . John Lewis The department-store chain was 2010's brand of the year, but can it repeat ... opened its first convenience store, bought a stake in US online retailer FreshDirect and hired former ...