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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

contributions and opportunities from a complex web of levers' including social media, in-store and shopper ...

The Revolution Awards 2012 - winners in full

By Kim Benjamin, 23 April 12, 12:45

Best use of search Proving the value of generic search through in-store sales by Carat Best ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

how the two sides can jointly control the tide, including the advent of brand 'data stores'. ... is stored in the computer's memory for quick retrieval, rather than on a conventional database where it is stored on a hard disk, making it harder to access and wasting capacity. He envisages a two ... -shops on the site. Reckitt Benckiser, Kellogg, Danone and Nivea are among those to have created such stores ...

Sector Insight: Beauty Retail

By Jane Bainbridge, 28 March 12, 12:00

launched a loyalty card and introduced new store formats and exclusive brands. Savers ...

Adwatch (Mar 14) top 20 recall: Britvic

By Tracey Fellowes, managing partner, head of planning, VCCP, 14 March 12, 09:50

the present one. Brand strategy verdict The ad probably works in-store and meets the promotional brief ...

Sector Insight: Food retail

By Jane Bainbridge, 14 March 12, 09:19

s responsibilities will include corporate brand, advertising, in-store marketing and print services and she ... , it achieved its best share yet of 4.5% (Kantar). It has benefited from focusing on quality, service and in-store shopping experience, as well as store expansion, for the more affluent shopper ...

The Social Monitor: Brands look for love in tough times

15 February 12, 12:00

, clothes, lingerie, novelty items and cards. While Valentine's Day can provide a useful boost to post ... Christmas trading figures and store closures planned. In late January, its Facebook presence still featured ... Valentine's video, plus a link to its online store and a money-off code. Interflora's commitment ...

Adwatch (Feb 8) top 20 recall: Currys/PCWorld

By Tim Millar, Strategy partner, 18 Feet & Rising, 08 February 12, 12:00

company that brought us Darth Vader visiting the store before Christmas? And this question invites many ... : a sales ad. It won't do much to establish the idea of a more helpful electrical store ...

Adwatch (Feb 1) - Top 20 recall: First Choice

By Margaret Johnson, group chief executive, Leagus Delaney, 01 February 12, 12:00

every angle. Soon he ll go the way of the video store and the film developers. Fighting the corner ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ... brand warmth and advocacy, a rise in the number of store and website visits, and dramatic hikes ... in the magazines, in-store and for PR. Lorna Dickinson, category manager at Tesco, says: 'We are looking forward ...