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Co-operative puts £16m ad account up for pitch
The review is being handled by Patrick Allen, the Co-op's executive director of marketing and Debbie Robinson who is director of food retail marketing. A shortlist has already been drawn up, but McCann Erickson will not re-pitch for the business. It comes just five months after McCann created a ...
Co-op plots direct push to back merged entity
LONDON - The Co-operative Group has outlined a two-year marketing strategy following its merger with United Co-operatives in July.
Direct Brief: The Woodland Trust teams up with The Co-op Bank
The Woodland Trust has teamed up with The Co-operative Bank to launch a credit card. For each account opened by 20 June, the Trust will receive a £20 donation, and for those opened thereafter, £15. A ...
Direct: BHF in valentine message service
's Day (Marketing, 24 Jan). For every Hallmark card sold by the Co-op, 5p will go to the charity. ...
Co-op hands task of uniting sub-brands to Rapier
A Co-operative Group spokesman said the agency would produce direct mail campaigns promoting the branding to customers of its retail divisions. These include food, travel, motor, banking, health and funeral care. The brief also covers The Co-operative Group's online offering, Co-op e-Store, and its ...
Co-op hands job to rival's agency
LONDON – United Co-operative has appointed BHD\TBWA to handle its customer services initiatives, even though the agency already works for rival retailer Morrisons.
United Co-op holds pitch for pooled £20m work
LONDON - United Co-operative is holding a pitch for its £20m direct business. The review, called by head of marketing Patrick Allen, will consolidate its promotional activity in one agency.
Direct News brief: Co-op Financial Services appoints Dig For Fire
Co-operative Financial Services has appointed Dig For Fire as its lead direct marketing agency after a review involving 20 agencies. The agency will promote its ethical approach.
Direct News brief: United Co-op Travel hires Chapter Eight
The United Co-op Travel Group has hired web agency Chapter Eight to develop its online presence
Direct marketing Top 75
Freedom Finance, PC World, Co-op Pharmacy. Predominantly DM. Member DMA. www.redcmarketing.com 32 ... , MD Roberto Simi, creative dir Sarah Charlton. Clients include Your Communications, United Co-op ...
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