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Co-op partners O2 for location-based ad campaign
The Co-op has joined O2's proximity marketing scheme 'You Are Here' and will offer bottles of Dr ... O2 More, the division of O2 Media that operates its location-based function, passed 2m subscriptions in March , and has signed brands as diverse as Marks and Spencer and Adidas, offering discounts or offers to those close to a store. The Co-op now has 3,000 stores and the offer will be sent out ...
Co-op plots direct push to back merged entity
LONDON - The Co-operative Group has outlined a two-year marketing strategy following its merger with United Co-operatives in July.
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