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Co-op launches online and radio ad campaign

By Fiona Ramsay, 14 October 09, 10:55

websites and portals to drive people to the Co-op website. Radio adverts feature John Hannah's voiceover. ...

Sector Insight: Yellow fats

By Jane Bainbridge, 13 October 09, 11:04

% m % Multiple grocers/co-ops 1035 94 886 93 830 93 24.7 Independents symbol ...

Adwatch Review: The Co-operative

29 September 09, 08:30

; mso-bidi-language:#0400;} Another ad for the Co-op (it seems to be advertising rather a lot ... . He always shopped at the Co-op. His father had worked there, which entitled him to some kind of unoff ... . The rejigged des ign for the shops feels uncluttered, fresh and light. The famous Co-op logo has been nipped ...

The week in marketing

11 August 09, 12:00

Oxfam projects worldwide. - Co-op YouTube song The Co-operative Bank has released a song on YouTube ...

Co-operative puts £16m ad account up for pitch

By Joe Thomas, 27 July 09, 12:10

The review is being handled by Patrick Allen, the Co-op's executive director of marketing and Debbie Robinson who is director of food retail marketing. A shortlist has already been drawn up, but McCann Erickson will not re-pitch for the business. It comes just five months after McCann created a ...

Organic dairy co-op OMSCo appoints Bray Leino

By Staff, 25 June 09, 09:20

LONDON - OMSCo, the co-operative of 400 organic dairy farmers, has appointed Bray Leino to oversee a national campaign to encourage consumers to drink organic milk daily.

The Co-operative to re-run Bob Dylan ad

By Joe Thomas, 24 June 09, 08:45

The TV ad first aired in February and pushed the group's ethical credentials and will air for three weeks during July. The decision is the result of research which the co-op say shows that 81% agreed that it is an organisation that supports community projects and good causes. The co-op currently ...

Marketing Mole: Who does Google think you are? - Patrick Allen, Executive director of marketing, The Co-operative Group

17 June 09, 12:00

. However, a search that also includes the term 'Co-op' does return up-to-date information. Action ...

Shoppers say supermarkets aren't recycling enough

By Gemma Charles, 29 May 09, 10:10

. The study questioned shoppers on Tesco, Asda, Sainsbury's, Morrisons, Co-Op and Aldi. Some 58% consumers ...

Adwatch Review: The Co-operative

27 May 09, 10:00

-fareast-language:#0400; mso-bidi-language:#0400;} The Co-op or, as it now seems to be calling itself, Co ... was altogether more engaging. It was more interesting to watch and my take-out was the same. The Co-op offers ... at the moment. All the other major supermarkets are doing it, so maybe the Co-op thinks it needs to temper ...