Search Results for: Co-op

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op. ... -to-grave Co-op, which was ubiquitous in the lives of ordinary people from its foundation in 1844 until it lost the plot in the mid-20th century. At its height, the Co-op accounted for 25% of grocery sales, led ... of their lives? It is more than that. Tesco's deep capability, like that of the old Co-op, isn't grocery retail ...