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Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op. ... -to-grave Co-op, which was ubiquitous in the lives of ordinary people from its foundation in 1844 until it lost the plot in the mid-20th century. At its height, the Co-op accounted for 25% of grocery sales, led ... of their lives? It is more than that. Tesco's deep capability, like that of the old Co-op, isn't grocery retail ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

of the Co-operative Group. Having arrived from United Co-operatives when it merged with the Co-op last July ... the 'big four' supermarkets. Allen, who beat his counterpart at the Co-op, Zoe Morgan, to the top job ...

Ethical marketing

By Helen Edwards, 22 May 07, 08:30

as these brands make sacrificial decisions. The Co-op, for example, edits consumer choice by refusing to stock ...

The new marketing metric: Net Promoter Score

By David Tiltman, 21 February 07, 12:00

promises, says Marsden. The Co-op provides a salutary example. Given its history and ethical positioning ... people going into a Co-op is of a small corner shop; it s very different from Waitrose, which tends ... Co-op 3 0 3 NatWest 3 9 -6 Texaco 1 7 -6 Spar -2 n/a n/a Barclays -3 -3 0 ...