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River wins brief to publish Co-op event magazine

By Nick Batten, 01 May 12, 10:34

-operative Village, an event launched by the Co-op in a move to extend its brand.

Bacardi rolls out new varieties for pre-mixed range

By Sarah Shearman, 25 March 11, 08:33

is promoting its mojito ready-to-serve cocktail bags of crushed ice in Tesco, Sainsbury's and the Co-op ...

Helen Edwards on Branding: Be careful what you wish for

26 January 11, 12:00

The Co-op may rue its latest ad's focus on freeing up time to do more enjoyable things than ... , is shopping daily at the local Co-op instead. According to Sean Toal, commercial director at The Co ... , and if the Co-op genuinely doesn't mind which way the conversations go, then the ads might do their job, since ... on investment is expected from the board, the Co-op will be hoping for a very specific kind of conversation ...

Co-op launches trials city delivery service in Manchester

By Ed Owen, 08 December 10, 10:58

competition with the "big four" supermarkets. In March 2009, the Co-op bought Somerfied, and expects to complete rebranding Somerfield stores as Co-op by the end of 2010. Rocket retained the grocer's media ... . In October, the Co-op announced plans to merge its travel business with Thomas Cook , which the Office ...

Grolsch ties-up with Blinkbox on £7m marketing tie-up

By John Reynolds, 12 November 10, 10:54

The activity is part of Grolsch's "If it ain't got that swing" advertising push, which has been in cinemas since the spring. The latest instalment offers consumers the chance to view discounted films online through Blinkbox. The offer is available at a number of stores including Asda and the Co-op ...

Andrew Walmsley on Digital: Starbucks' grande strategy

By Andrew Walmsley, 03 November 10, 12:00

from Tesco and The Co-op - although roll-out costs for Starbucks are far cheaper, as consumers bring ...

Bavaria Beer website traffic rockets after World Cup stunt

By Katherine Levy, 18 June 10, 11:45

and the Co-op. The company's alcohol-free beer had a 7% share of the low alcohol beer market in 2008. ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op. ... -to-grave Co-op, which was ubiquitous in the lives of ordinary people from its foundation in 1844 until it lost the plot in the mid-20th century. At its height, the Co-op accounted for 25% of grocery sales, led ... of their lives? It is more than that. Tesco's deep capability, like that of the old Co-op, isn't grocery retail ...

The Co-op signs Rooney as brand ambassador

By Joe Thomas, 17 March 10, 11:45

-fareast-language:#0400; mso-bidi-language:#0400;} The Co-op, also an official partner of The RFL, has also re ... . The deal was brokered by Co-op's sponsorship agency Generate Sponsorship. Rooney, a full-time player ... and has signed for a second year as a 'Good for Everyone' ambassador for The Co-op. Liz Matkin, head ...

England draw Lapland, Vatican City and Guatemala in 2010 FIFA World Cup...

By Staff, 03 December 09, 04:00

The print campaign which breaks today ahead of the official draw puts Spain, France, Germany and Brazil in a 'Group of Death'. The cheeky ad campaign promotes a 2 x 4-pack for 6 offer at The Co-op. ...