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Toyota launches digital teaser campaign for its latest sports car
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
NBA gets serious about cracking UK
Last week, the NBA became the first major sports league in the world to top 5m Twitter followers. That figure is testament to the popularity of the North American basketball competition: more than 350 current and former NBA players are on the social-media site, and between league, team and player profiles, more than ...
The changing face of music tie-ups
to discover the world's best unknown dancers, through a competition in which hopefuls created a 60-second ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
on other platforms.' Collaborative mindset Microsoft has had its fair share of competition wrangles ... than competition, and highlights the issues of data security and child safety online as key areas ... was 'not cut-throat enough' and better suited to marketing. Working in a competitive industry does not faze ...
Google Chrome beats IE to become the world's favourite browser
stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
brands is differentiated from each other and our competition that way we can put multiple properties ...
Ronaldo to star in Facebook challenge for Castrol documentary
will automatically be entered into a competition to challenge Ronaldo, giving them the power to choose which goals ...
Premier Foods backs Great Little Ideas with social media push
to win one of four street parties. Consumers enter the competition by uploading photos of their own ...
McDonald's trials McWaiter service
competitive advantage over their rivals. The Milton Keynes outlet has state-of-the-art d cor, as well ...
Clinton Cards chief Willson-Rymer departs following administration
as part of the administration. The retailer has struggled to cope with the growing competition ...
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