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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

on other platforms.' Collaborative mindset Microsoft has had its fair share of competition wrangles ... than competition, and highlights the issues of data security and child safety online as key areas ... was 'not cut-throat enough' and better suited to marketing. Working in a competitive industry does not faze ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

and allows visitors to enter a competition to win tickets. The app serves users bespoke information based ...

Ronaldo to star in Facebook challenge for Castrol documentary

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:30

will automatically be entered into a competition to challenge Ronaldo, giving them the power to choose which goals ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

to win one of four street parties. Consumers enter the competition by uploading photos of their own ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of the other markets we operate in. We will undoubtedly have to stay competitive, but what is also clear ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

-ment beyond core marketing messages or creative. The use of hashtags on Twitter or running competitions ... at the brand's heart, says Atkins. Engagement through competitions really lit up social activity in the research. Sweepstakes, most notably 'retweet to win' competitions produced significant spikes in mentions ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

a snapshot of each city and encourage them to enter a competition to win a pair of tickets to each destination. KLM will open the draw for a new destination each month. In order to enter the competition ... . Winners will be announced at the end of every month, before the competition for the next destination ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

to the intensely competitive nature of these markets. Finance brands have also been quicker to leverage ... the potential for growth and innovation lies in order to get the jump on the competition,' Smith says ...